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SRAM LLC is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987. SRAM is an acronym comprising the names of its founders. The company produces a range of cycling components, including Grip Shift, and separate gravel, road, and mountain drivetrains from 7 to 13 speed. SRAM developed the Eagle line of mountain bike specific drivetrain components intended to improve shifting performance. SRAM was also the first to release a dedicated "one by" drivetrain with a single front chainring for road bikes.
The company grew to become a cycling component brand, selling under the brands SRAM, Avid, RockShox, Truvativ, Quarq, Zipp, TIME Sport pedals, Hammerhead cycling computers, and Velocio cycling apparel. Their components are manufactured primarily in-house, in factories located in the U.S., Portugal, China and Taiwan, and are distributed and sold as Original equipment manufacturer (OEM) equipment and aftermarket components.
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