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The Source is an American hip hop and entertainment website, and a magazine that publishes annually or semiannually. It is the world's longest-running rap periodical, being founded as a newsletter in 1988 by David Mays.
In 1999 the Los Angeles Times reported that, based on data from Alliance for Audited Media, formerly known as Audit Bureau of Circulations (North America), the print edition of The Source was "the No. 1-selling music magazine on newsstands in America." By 2009, they were among those losing readership and advertising income.
The 1995 Source Awards were noted for their effect on the hip-hop landscape, particularly in escalating tension between the East and West Coast hip-hop communities, which likely precipitated the murders of Tupac Shakur and Biggie Smalls.
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