Old Monk
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Old Monk Rum is a vatted Indian dark rum, launched in 1855. It is a dark rum with a distinct vanilla flavour, with an alcohol content of 42.8%. It is produced in Ghaziabad, Uttar Pradesh and has registered office in Solan, Himachal Pradesh.
There is no advertising, its popularity depends on word of mouth and loyalty of customers. However, in 2013 Old Monk lost its rank as the largest selling dark rum to McDowell's No.1 Celebration Rum. Old Monk has been the biggest Indian Made Foreign Liquor (IMFL) brand for many years.
Old Monk was ranked 5th among Indian spirits brands at the Impact International's 2008 list of "Top 100 Brands At Retail Value" with a retail value of US$240 million.
It is sold in six size variants: 90 ml, 180 ml, 375 ml, 500ml, 750 ml, and 1 litre bottles.
Old Monk had been awarded gold medals at Monde Selections since 1982.
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Mages - 2013-09-10 00:00:00
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