LooksMax
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Looksmaxxing is a term that refers to the process of maximizing one’s own physical attractiveness that can be traced back to mid-2014 when it emerged on incel message boards Lookism, Sluthate, and PUAHate. In the 2020s, the term left relatively obscure internet forums, and was popularised on TikTok.
Proponents of "looksmaxxing" refer to simple practices as "softmaxxing", including proper hygiene, skincare, hairstyles suited to one's face shape, exercise routines, wearing fashionable clothing, as well as "mewing"; a scientifically unsupported tongue posture practice purported to improve jaw structure. "Hardmaxxing" refers to more extreme and permanent methods, including undergoing cosmetic procedures such as jaw surgery.
While some looksmaxxing ideas have been deemed helpful for male self improvement, online forums have been criticized for contributing to male body dysmorphia. The spread of the concept on TikTok is said to exclude many of the "toxic" elements seen on forums.
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