Digg
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Digg (stylized in lowercase as digg) is an American news aggregator with a curated front page, aiming to select articles specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launched in its current form on July 31, 2012, with support for sharing content to other social platforms such as Twitter and Facebook.
Digg was formerly a popular social news website, allowing people to vote user-generated and web content up or down, called digging and burying, respectively. Digg quickly faced competition from similar sites such as Reddit.
In July 2008, the former company took part in advanced acquisition talks with Google for a reported $200 million price tag, but the deal ultimately fell through. It underwent a controversial 2010 redesign.
In 2012, Quantcast estimated Digg's monthly U.S. unique visits at 3.8 million. After the departure of co-founders Jay Adelson and Kevin Rose, in July 2012 Digg was sold in three parts: the Digg brand, website, and technology were sold to Betaworks for an estimated $500,000; 15 staff were transferred to The Washington Post Company's "SocialCode" for a reported $12 million; and a suite of patents was sold to LinkedIn for about $4 million.
In April 2018, Digg was purchased by BuySellAds, an advertising company, for an undisclosed amount.
In March 2025, both Rose (the original founder of Digg) along with Alexis Ohanian (co-founder of Reddit), acquired Digg and are relaunching it. Invitations to the new Digg will be distributed in the coming weeks and the site will primarily be aimed at people on mobile devices. Artificial intelligence will also play a larger part in making Digg more accessible to users, Rose said.
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