Joe Canada
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I Am Canadian was the slogan of Molson Canadian beer from 1994 until 1999 (via ad agencies Maclaren Lintas, then MacLaren McCann), and between 2000 and 2005 (by Bensimon Byrne). It was also the subject of a popular ad campaign centred on Canadian patriotism and nationalism, the most famous examples of which are "The Rant" and "The Anthem". The ads aired in both English Canada and the United States. In 2005, shortly after Molson's merger with American brewer Coors, it announced it was retiring the "I Am Canadian" campaign. In 2017, Molson's "red beer fridge" ad, created in 2013 for its "I Am Canadian" campaign, had a resurgence in social media in response to the United States Trump travel ban.
In 2025, "The Rant" ad created in 2000 experienced a resurgence in social media as Canadian patriotism heightened during the trade war with the United States. In March 2025, a new updated version of the commercial, directly addressing the trade war and Donald Trump's threats to annex Canada as the 51st state of the United States, was released to YouTube.
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Fragments - 2022-03-31 00:00:00
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